Fractional CMO · Growth & lifecycle marketing
I'm a hands-on marketing leader who builds the systems behind revenue: email and lifecycle programs, segmented audiences, and AI content engines. Then I run them until the numbers move.
$10M+
annual ad revenue driven through email and web monetization
500K+
email subscribers built through earned and paid media
50%
less content production time with an AI content system
25 yrs
leading marketing for SaaS, media, and Fortune 500 accounts
Who I work with
Seed to Series B teams that need a funnel, a lifecycle program, and someone to own the number.
Banks, media, and member organizations ready to mature email, segmentation, and co-branded marketing.
Teams that want AI content and agentic workflows in production, with quality protected where it matters.
Reseller, co-branded, and channel programs that reach an audience you don't own yet.
Selected results
As the list scaled, spam flags threatened sender reputation. I shifted the focus from volume to engagement: segmented subscribers by activity, changed sending and content targeting by segment, and stopped blasting the whole list.
Freelance-heavy content didn't scale. I built an automated AI production system, chose which content to automate and which still needed an editor, and reduced contractor reliance without losing quality.
For a bank's co-branded partnership with a national veterans organization, I'm designing the lifecycle program end to end: segmentation, journey map, a messaging framework both brands approved, and a deliverability and compliance plan (SPF, DKIM, DMARC, CAN-SPAM, GLBA). Every program interaction becomes a qualified email signup.
For an AI customer-support platform, I co-designed the product, built a private-label reseller program anchored by a large regional ISP, and ran a beta with 15 enterprise testers, including a Fortune 500 retailer. Agentic workflows now automate day-to-day operations.
Enterprise accounts I've led
Ford · The Home Depot · Kraft · WPP · Allstate · AAAS · Purdue University
How I work
A diagnostic of your funnel, lifecycle, and deliverability, with a prioritized 90-day plan your team can run.
I lead marketing part-time: strategy, team and agency direction, budget, and weekly reporting against revenue.
A defined build, such as an email lifecycle program, an AI content engine, or an agentic workflow, delivered and handed off.
Not ready for a call?
25 checks to find where your email and lifecycle program is leaking revenue. It takes about 20 minutes.
Award
Maryland TEDCO ICE Award, Entrepreneur of the Year
Featured in
The Washington Post · The Wall Street Journal · Entrepreneur · Inc. · Washington Business Journal
Teaching
Adjunct Professor of Digital Marketing, Villanova University
Adjunct Professor of Marketing, UMD Smith School of Business, 2014–2024
Education
Executive MBA, UMD Smith School of Business
BS Finance, UMD Smith School of Business
Certification
HubSpot Marketing Hub Software Certified
Affiliations
Maryland Tech Council Mentor
MindShare Member
About
I've spent my career where marketing meets the P&L: building email and lifecycle programs, monetizing audiences, and leading teams of up to 25 across three countries. Most recently I led growth at a digital media company that drove more than $10M a year in ad revenue, and I now lead lifecycle marketing for a bank partnership and serve as fractional CMO for an AI software company.
Earlier, I co-founded and sold two companies and helped build a third, so I approach every marketing budget like an owner: each dollar has to earn a measurable return. I teach digital marketing at Villanova, spent ten years teaching marketing strategy and analytics at the University of Maryland's Smith School, mentor founders through the Maryland Tech Council, and hold an Executive MBA from the University of Maryland's Smith School.
A 30-minute call to look at your funnel and see whether a fractional engagement fits. No pitch deck required.